Brands & branding

Teacher: Sergio Ianni (Milan / Online)

Speaks English, Italian, Spanish

Hourly rates (EUR € / USD $)

	€20.00 [~$21.27]
	€15.00 [~$15.96]
	€10.00 [~$10.64]

Fees apply. View details.

Learn Marketing

Brands & branding

(Brands & Branding)

Course description:

Breve corso che esplora un'area critica del marketing: la creazione e gestione di un marchio. Tratto da un articolo della HBR, analizza gli aspetti salienti del 'branding'. Lezione via zoom of FB rooms o google meetings con powerpoint condiviso. Durata prevista da 1 a 2h. In inglese o italiano

Short course regarding the creation and management of brands and branding. Taken from an HBR article, analyzes the main aspects of branding with pwp presentation support and frequent examples. Estimated 1 to 2 hrs long. In English or Italian. Deepen your marketing knowledge and practice you English

Teaching approach:

All my lessons are based on my 30 yrs in marketing and sales working for large multinational companies and the consulting activity I've been carrying out since the yr 2001. I use pwp presentations as support and do as many examples as possible. It's a great way to speak in English for participants because it is an interactive process, not a monologue!

Course program:

Value Proposition and the brand; brand cultures, the actors involved in branding. Brand, differentiation and sustainable competitive advantage. The components of Brand Value. Implementation, Evaluation and Ethics. For those who need it, I can do an additional hr with the basics of branding from Kotler's text Marketing Management.
This course is based on an Hbr article. Participants are requested to buy the article at 8.95$ on the HBR store; once You have bought it, HBR will give me permission to start the course with my PWP presentation. I will give details of the article link

Places where you can take this course:

Coffee shop: Archimede Caffè
20129 Milano MI, Italia

Studio: Via Giuseppe Compagnoni, 26
Via Giuseppe Compagnoni, 26, 20129 Milano MI, Italia

A public place you suggest
(Milan)

Online
(Virtual classroom, Hangouts, Messenger, WhatsApp, Zoom)

At home
(Milan)

In your office
(Milan)

Hourly rates:

Hourly rates per student:

	EUR €20.00 [~USD $21.27]
	EUR €15.00 [~USD $15.96]
	EUR €10.00 [~USD $10.64]

* Plus EUR €3.00 administration fee per class (per student)
* Single-class purchase fee: EUR €3.00 (per student)

Class duration options:

Online: 60, 90, 120 minutes

In person: 60, 90, 120, 180, 240 minutes

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Teacher:

Sergio Ianni

Mother language: Italian

Spoken languages: English, Italian, Spanish

About the teacher

Worked over 30 yrs for Xerox Sony and TIM. From 2001 working as freelance consultant in marketing and strategic planning for SMEs in Italy.

Lavorato oltre 30 anni per Xerox Sony e TIM. Dal 2001 libero professionista consulente di PMI italiane nel marketing.

30 anos en Xerox Sony y TIM. Desde 2001 asesoría para pequeñas empresas en el area de marketing.

Qualifications

Bachelor Degree in business administration Bocconi University, Milan, 1985.

Experience

ESE University 2001 to 2006 marketing and strategic planning.

Courses by this teacher:

Learn Marketing: Brands & branding

Learn Strategy: The blue ocean strategy (value innovation)

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