Communication Courses : Scarborough, Canada

The course is very interactive and uses very life like examples to teach complex concepts.

All my lessons are based on my 30 yrs in marketing and sales working for large multinational companies and the consulting activity I've been carrying out since the yr 2001. I use pwp presentations as support and do as many examples as possible. It's a great way to speak in English for participants because it is an interactive process, not a monologue!

Value Proposition and the brand; brand cultures, the actors involved in branding. Brand, differentiation and sustainable competitive advantage. The components of Brand Value. Implementation, Evaluation and Ethics. For those who need it, I can do an additional hr with the basics of branding from Kotler's text Marketing Management.
This course is based on an Hbr article. Participants are requested to buy the article at 8.95$ on the HBR store; once You have bought it, HBR will give me permission to start the course with my PWP presentation. I will give details of the article link

Lessons will take place either online or live in the agreed locations with powerpoint visual aid and numerous examples derived from my own experience in my career. Students must show proof of purchasing the book on Amazon in kindle format otherwise I won't be able to display my own pwp material.

The deterministic approach by Michael Porter. The reconstructionist idea of Value Innovation. Reaching beyond current demand and reconstructing market boundaries.The correct strategic sequence and overcoming organizational blocks. Drawing the modiefied strategy canvass.

Approximately 4 lessons each of them 3 hours duration that can be broken in two sessions as agreed

I prefer to work individually or in small groups with students. This provides the opportunity to engage each student's specific strength/deficit area. I welcome open discussion about topics and encourage individuals to set their own goals and values for defining their personal leadership style.