Communication Courses : Scarborough, Canada

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In this course you will learn how firms behave in situations in which strategic decisions are interdependent, i.e. where actions affect competitors' profits and vice versa. Using the basic tools of game theory, we will analyze how firms choose strategies to attain competitive advantage.

The course is very interactive and uses very life like examples to teach complex concepts.

 

Lessons in person:

At home
(Toronto)
In your office
(Toronto)
In a public place
(Toronto)

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Hourly rates (CAD $ / USD $)

1 student$25.00 [~$18.68]
2 students$20.00 [~$14.94]
3 students or more$15.00 [~$11.21]

Free registration

Marketing Teachers Milan

Marketing Courses in Milan / Online

Brands & branding

Teacher: Sergio Ianni (Milan)

Speaks English, Italian, Spanish

Course details | Free registration

Breve corso che esplora un'area critica del marketing: la creazione e gestione di un marchio. Tratto da un articolo della HBR, analizza gli aspetti salienti del 'branding'. Lezione via zoom of FB rooms o google meetings con powerpoint condiviso. Durata prevista da 1 a 2h. In inglese o italiano

Short course regarding the creation and management of brands and branding. Taken from an HBR article, analyzes the main aspects of branding with pwp presentation support and frequent examples. Estimated 1 to 2 hrs long. In English or Italian. Deepen your marketing knowledge and practice you English

All my lessons are based on my 30 yrs in marketing and sales working for large multinational companies and the consulting activity I've been carrying out since the yr 2001. I use pwp presentations as support and do as many examples as possible. It's a great way to speak in English for participants because it is an interactive process, not a monologue!

Value Proposition and the brand; brand cultures, the actors involved in branding. Brand, differentiation and sustainable competitive advantage. The components of Brand Value. Implementation, Evaluation and Ethics. For those who need it, I can do an additional hr with the basics of branding from Kotler's text Marketing Management.
This course is based on an Hbr article. Participants are requested to buy the article at 8.95$ on the HBR store; once You have bought it, HBR will give me permission to start the course with my PWP presentation. I will give details of the article link

 

Lessons in person or online:

Archimede Caffè
20129 Milano MI, Italia
Via Giuseppe Compagnoni, 26
Via Giuseppe Compagnoni, 26, 20129 Milano MI, Italia
At home
(Milan)
In your office
(Milan)
In a public place
(Milan)
Online
Online
(Virtual classroom, Hangouts, Messenger, WhatsApp, Zoom)

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Hourly rates (EUR € / USD $)

1 student€20.00 [~$23.34]
2 students€15.00 [~$17.51]
3 students or more€10.00 [~$11.67]

Free registration

La strategia degli Oceani Blu, insegna a competere senza combattere con i propri avversari. Con un metodo ripetibile è possibile disegnare un canvas strategico diverso dai concorrenti che allarga il mercato ed evita di competere scegliendo differenziazione o costo basso ma l'innovazione di valore.

The Blue Ocean strategy teaches how to 'compete without competing'. With a repeatable method, it's possible do design a strategic canvass, different than that of our competitors that enlarges the competitive arena and avoid to compete by choosing differentiation or low cost with value innovation.

Lessons will take place either online or live in the agreed locations with powerpoint visual aid and numerous examples derived from my own experience in my career. Students must show proof of purchasing the book on Amazon in kindle format otherwise I won't be able to display my own pwp material.

The deterministic approach by Michael Porter. The reconstructionist idea of Value Innovation. Reaching beyond current demand and reconstructing market boundaries.The correct strategic sequence and overcoming organizational blocks. Drawing the modiefied strategy canvass.

Approximately 4 lessons each of them 3 hours duration that can be broken in two sessions as agreed

 

Lessons in person or online:

Archimede Caffè
20129 Milano MI, Italia
Via Giuseppe Compagnoni, 26
Via Giuseppe Compagnoni, 26, 20129 Milano MI, Italia
At home
(Milan)
In your office
(Milan)
In a public place
(Milan)
Online
Online
(Virtual classroom, Hangouts, Messenger, WhatsApp, Zoom)

Add to my list Add to my list

Hourly rates (EUR € / USD $)

1 student€50.00 [~$58.35]
2 students€40.00 [~$46.68]
3 students or more€25.00 [~$29.18]

Free registration

Discover the building blocks for establishing your own confidence and skills for working with other people (interpersonal leadership) and managing projects (project leadership).

We will explore personal values, purpose and best practices.

I prefer to work individually or in small groups with students. This provides the opportunity to engage each student's specific strength/deficit area. I welcome open discussion about topics and encourage individuals to set their own goals and values for defining their personal leadership style.

 

Lessons in person:

K-fetisch
Wildenbruchstraße 86 12045 Berlin
At home
(Berlin)
In your office
(Berlin)
In a public place
(Berlin)

Add to my list Add to my list

Hourly rates (EUR € / USD $)

1 student€15.00 [~$17.51]
2 students€10.00 [~$11.67]
3 students or more€7.00 [~$8.17]

Free registration

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