La strategia degli Oceani Blu, insegna a competere senza combattere con i propri avversari. Con un metodo ripetibile è possibile disegnare un canvas strategico diverso dai concorrenti che allarga il mercato ed evita di competere scegliendo differenziazione o costo basso ma l'innovazione di valore.
The Blue Ocean strategy teaches how to 'compete without competing'. With a repeatable method, it's possible do design a strategic canvass, different than that of our competitors that enlarges the competitive arena and avoid to compete by choosing differentiation or low cost with value innovation.
Lessons will take place either online or live in the agreed locations with powerpoint visual aid and numerous examples derived from my own experience in my career. Students must show proof of purchasing the book on Amazon in kindle format otherwise I won't be able to display my own pwp material.
Breve corso che esplora un'area critica del marketing: la creazione e gestione di un marchio. Tratto da un articolo della HBR, analizza gli aspetti salienti del 'branding'. Lezione via zoom of FB rooms o google meetings con powerpoint condiviso. Durata prevista da 1 a 2h. In inglese o italiano
Short course regarding the creation and management of brands and branding. Taken from an HBR article, analyzes the main aspects of branding with pwp presentation support and frequent examples. Estimated 1 to 2 hrs long. In English or Italian. Deepen your marketing knowledge and practice you English
All my lessons are based on my 30 yrs in marketing and sales working for large multinational companies and the consulting activity I've been carrying out since the yr 2001. I use pwp presentations as support and do as many examples as possible. It's a great way to speak in English for participants because it is an interactive process, not a monologue!
Cómo atraer clientela a través de las Redes Sociales? Muchas veces pensamos que con simplemente postear eventos y productos atraemos la clientela. Pero realmente requiere de mucho tiempo y monitoreo en las redes sociales para atraer clientes. En este curso aprenderás varias estrategias efectivas.
How to attractive clients with social media? Sometimes we thinking about is quickly that clients likes some post that we make it. But reality, we need monitoring and spend too much times. In the course I will learn you effective strategies.
Want to stand out from all the other candidates that are seeking the same professional job as you? If so, for the next 10 weeks we will lean how to write a resume or curriculum vitae (CV) to help you land an interview.
I have a Master of Science in Education, specialization in Professional Studies in Education, and a Doctor of Philosophy in Organization and Management, specialization in Management Education. In addition, I have tutoring experience in resume and CV development and have studied and mastered different teaching techniques to accommodate each learner by helping student meet their learning expectations.
Guidelines in delivering business presentations with an impact using PowerPoint as medium. It covers creating images, diagrams and key messages that you wish to communicate to the audience. Tips to be an effective presenter that will stimulate active participation of the audience as well.
The course not only covers guidelines in preparing the Powerpoint material, but it also discusses ways to stimulate active participation of the audience, taking into account that business presentations are a two-way communication process.
The course provides practical knowledge in selecting appropriate investments that generate returns with minimal risks. You will get your money's worth as the teacher has around 20 years of experience working in banks, investment firms and other multinational firms. The charge for this course is very reasonable as you will be getting a high quality standard of learning from a well rounded professional in Finance.
Need to work on reading, speaking, retention and the ability to think on your feet? Over the course of this class, we will use various business focused articles and books to challenge our growth. Students will be responsible for preparing themselves accordingly.
The students will be responsible for researching articles that interest them. We will read aloud, correct pronunciation and ask/answer questions related to what we just read. Students will also be responsible for reading a book (to be chosen later) out of class. We will discuss each class and then the student will be responsible (with my guidance) for the preparation of a sales presentation based on the book.
Ever wondered why you just can't figure out why Westerners are such a hard sale? Not sure why they just run out of your store? Don't want to waste a ton of time learning language you will never use? Take this class to improve your sales numbers drastically.
Your sales staff will be engaged in real world sales scenarios where they can practice their body language, sales skills and overall English abilities. Your numbers are dwindling and you don't know why?? Let me come in and show you how to instantly improve your staff and their sales.
I prefer to work individually or in small groups with students. This provides the opportunity to engage each student's specific strength/deficit area. I welcome open discussion about topics and encourage individuals to set their own goals and values for defining their personal leadership style.