Breve corso che esplora un'area critica del marketing: la creazione e gestione di un marchio. Tratto da un articolo della HBR, analizza gli aspetti salienti del 'branding'. Lezione via zoom of FB rooms o google meetings con powerpoint condiviso. Durata prevista da 1 a 2h. In inglese o italiano
Short course regarding the creation and management of brands and branding. Taken from an HBR article, analyzes the main aspects of branding with pwp presentation support and frequent examples. Estimated 1 to 2 hrs long. In English or Italian. Deepen your marketing knowledge and practice you English
All my lessons are based on my 30 yrs in marketing and sales working for large multinational companies and the consulting activity I've been carrying out since the yr 2001. I use pwp presentations as support and do as many examples as possible. It's a great way to speak in English for participants because it is an interactive process, not a monologue!
La strategia degli Oceani Blu, insegna a competere senza combattere con i propri avversari. Con un metodo ripetibile è possibile disegnare un canvas strategico diverso dai concorrenti che allarga il mercato ed evita di competere scegliendo differenziazione o costo basso ma l'innovazione di valore.
The Blue Ocean strategy teaches how to 'compete without competing'. With a repeatable method, it's possible do design a strategic canvass, different than that of our competitors that enlarges the competitive arena and avoid to compete by choosing differentiation or low cost with value innovation.
Lessons will take place either online or live in the agreed locations with powerpoint visual aid and numerous examples derived from my own experience in my career. Students must show proof of purchasing the book on Amazon in kindle format otherwise I won't be able to display my own pwp material.
In this course you will learn how firms behave in situations in which strategic decisions are interdependent, i.e. where actions affect competitors' profits and vice versa. Using the basic tools of game theory, we will analyze how firms choose strategies to attain competitive advantage.
I prefer to work individually or in small groups with students. This provides the opportunity to engage each student's specific strength/deficit area. I welcome open discussion about topics and encourage individuals to set their own goals and values for defining their personal leadership style.